Go Green was founded in 2009 in Pierre Jr.’s dorm room while studying computer science at UC Riverside. Inspired by his dad to become an entrepreneur and by a college professor conducting hydroponic research for NASA, Pierre decided to become the first farmer in his family. Pierre raised a little money form his parents, friends, and family to build a demonstration farm while also taking on his Masters in Business from UC San Diego’s Rady School of Management. In this environment, our young founder met investors who believed in his vision and invested in Go Green. Today Go Green has become one of the largest organic-hydroponic producers in the U.S. with mom, dad, sister and brother working together to achieve the Go Green Mission.

What is special?


We use up to 80% less water than conventional field growing and have virtually zero water waste. Here are 3 huge reasons why:

  1. Recirculation – we recapture every drop of water that plants don’t take up and pump it right back in a closed loop system.
  2. Rain Catchment – we capture all of the rain water that falls on our roof. 4 hours of rain = 1 month of free water
  3. “Pulse” irrigation – we use a computer system to “pulse” short but numerous watering events based on how much water plants need in real time.


Soil is where the magic of life begins and is the core of our organic growing practice. We combine modern and traditional techniques to craft a beautiful and rich soil for our crops. We believe that organic soil must:

  • Be rich in microbiological life that fosters soil ecology: protozoa, fungi, bacteria, etc.
  • Contain plant and animal matter – both a food source for biology and ultimately our plants
  • Utilize compost as a source of healthy soil biology and nutrients
  • Soil biology should promote plant health through symbiotic interactions